Αρχεία Ίντερνετ

από **Διαχειριστής** 10/5/2023, 12:58

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Signs of the Times

In the late 19th and early 20th centuries, advertising exploded from a niche art form into a massive industry. Companies began to invest heavily in marketing their products, and many artists would supplement earnings by creating brand advertisements for print magazines. A century later, over 2,800 print graphics have been digitized and preserved in our Advertising Art in Magazines Collection.

Take a look through some of the nostalgic treasures we've highlighted below:

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Brand Evolution

Some household items that were popular from the 1900s to the 1930s remain pantry staples even today. Lipton Tea was marketed as "a glorious lift when you're weary" and Lifesavers were proclaimed "an amazing new taste sensation", while Campbell's Soup promoted itself as a luxury dinner party course without the hassle. While these brands didn't retain the prestige they were attempting to claim (recipes like wine Jell-O aren't an essential dessert for every occasion), advertisements from this time served their purpose of keeping these goods top of mind, even for today's modern households.

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Cigarette Supremacy

Before tobacco marketing was legally restricted, cigarette advertising was a big business. Popular brands such as Lucky Strike, Camel, and Chesterfield used visually-compelling imagery and memorable slogans, like "It's toasted," to differentiate themselves. Holidays were even fair game for promotions, with tobacco companies featuring Santa Claus as a smoker and brand ambassador for their products.

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Likely Discontinued
Over the past century, many goods have demonstrated their long-term viability. However, several others did not stand the test of time. Products that appeared helpful—such as the Pillow Inhaler (1869 ), designed to alleviate asthma, bronchitis, and lung ailments, or Magnetic Foot Batteries (1900) for warming cold feet—turned out to be nothing more than snake oil and were banned from sale. Similarly, the Pandiculator (1920), which claimed to improve health and height, was available from 1914 until malls prohibited it in 1942.

EXPLORE THE COLLECTION

There is plenty more to explore in Advertising Art in Magazines and we encourage you to check out all the collection has to offer. We hope you enjoy this and the other fascinating works all across the archive!

-The Internet Archive Team

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